How Creators Are Building Businesses - and Why Brands Need to Catch Up

Speakers

Key Takeaways

1. Attendees will gain a clearer understanding of how the influencer industry is evolving, including how creators are moving beyond content production to become founders, consultants and business owners.
2. The session will explore what it takes to build sustainable creator careers beyond one off brand campaigns, and how talent managers and agencies are helping creators develop long term value through brands, intellectual property and community.
3. The audience will also hear honest insights into the challenges underrepresented creators still face in securing paid opportunities, and what brands need to better understand about representation, equity and the commercial value of diverse talent.
4. Finally, the discussion will unpack what meaningful creator partnerships look like today, and what brands are still getting wrong and missing in influencer marketing.