Creator rates are rising, but performance isn’t keeping pace. Many brands still price partnerships using follower counts and historical averages, metrics that don’t predict outcomes. In this session, we’ll explore what client services teams are seeing on the front lines and how predictive modeling is changing negotiations, budgeting, and casting.
Speakers
Key Takeaways
- Why follower counts and average views are no longer reliable pricing models.
- What changes when you can forecast campaign outcomes before launch.
- Why views are a performance lever, not a vanity metric.
Presented by
