Beyond the Ad: Building Trust, Impact, and Partnerships with Creators

Creators sit at the centre of modern culture, shaping how audiences engage with brands, platforms, and media. Hosted by InterTalent, this panel features voices from comedy, tech, TV, and creator-first businesses. Panelists will explore authenticity, audience trust, and what makes brand partnerships succeed, sharing firsthand insight into protecting creative integrity while collaborating with brands to build credible and impactful partnerships.

This panel goes beyond traditional advertising to examine how creators, brands, and audiences connect in today’s media landscape. Bringing together talent from comedy, tech, television, and creator-first businesses — including talent who’ve experienced both sides of the brand and media world. The conversation offers multiple perspectives on building authentic connections. Panelists will discuss strategies for maintaining creative authenticity while meeting commercial objectives, how to build trust across diverse platforms, and ways to create partnerships that resonate with audiences. Attendees will gain actionable insight into navigating the creator economy, understanding audience behaviour, and shaping brand collaborations that are both culturally relevant and commercially powerful.