As retail media evolves and attention becomes advertising’s most valuable currency, Trainline is unlocking a powerful new channel: the journey itself.
In this session, we’ll discuss the launch of JourneyAds - Trainline’s new media proposition that transforms high-intent travel moments into measurable brand impact. For the first time, Trainline’s scaled first-party data is enabling contextual, privacy-safe brand experiences across millions of customer journeys.
With more than 90% of UK transactions and two-thirds of European bookings taking place in-app, Trainline offers brands a premium, high-attention environment at key decision-making moments. Independent research from Lumen demonstrates the strength of this attention - with in-app placements delivering significantly higher attention than industry norms.
Selling tickets on behalf of 300+ rail and coach operators across 40 countries - and with a 4.9-star rated app ranked above Netflix and Spotify - Trainline is uniquely positioned to connect brands with customers when focus and intent are at their peak.
We’ll explore how brands including Apple Pay, Airbnb, Sky and Audible are already partnering with JourneyAds to drive measurable outcomes - from acquisition and engagement through to conversion and loyalty - and what this signals for the future of attention-led travel media.
In this session, we’ll discuss the launch of JourneyAds - Trainline’s new media proposition that transforms high-intent travel moments into measurable brand impact. For the first time, Trainline’s scaled first-party data is enabling contextual, privacy-safe brand experiences across millions of customer journeys.
With more than 90% of UK transactions and two-thirds of European bookings taking place in-app, Trainline offers brands a premium, high-attention environment at key decision-making moments. Independent research from Lumen demonstrates the strength of this attention - with in-app placements delivering significantly higher attention than industry norms.
Selling tickets on behalf of 300+ rail and coach operators across 40 countries - and with a 4.9-star rated app ranked above Netflix and Spotify - Trainline is uniquely positioned to connect brands with customers when focus and intent are at their peak.
We’ll explore how brands including Apple Pay, Airbnb, Sky and Audible are already partnering with JourneyAds to drive measurable outcomes - from acquisition and engagement through to conversion and loyalty - and what this signals for the future of attention-led travel media.
Speakers
Key Takeaways
- Why travel moments represent high-attention, high-intent opportunities for brands
- What Lumen research reveals about attention in premium in-app environments
- How scaled first-party data enables smarter, privacy-safe contextual advertising
- Why in-app environments outperform traditional digital placements
- How brands like Apple Pay, Airbnb, Sky and Audible are driving measurable business impact
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