An interactive session between Sarah Robertson, Chief Product Officer at Experian, Kara Osborne Gladwell, Global Product Architect Officer at Dentsu Media Global and you - the audience - as we unpack what the AI revolution really means for planning, targeting, and activation.
We’ll explore the rise of AI‑powered capabilities - from synthetic audiences to semantic matching - how they connect with identity data - and what it takes to build an AI foundation that actually lives up to the hype (and how to spot those that won't).
This isn’t your standard sit‑back‑and‑listen panel - expect live audience participation, interactive questions and practical takeaways. You’ll walk away with a clearer understanding of the new wave of AI technologies and a blueprint for smarter, safer audience activation in an AI‑driven world.
We’ll explore the rise of AI‑powered capabilities - from synthetic audiences to semantic matching - how they connect with identity data - and what it takes to build an AI foundation that actually lives up to the hype (and how to spot those that won't).
This isn’t your standard sit‑back‑and‑listen panel - expect live audience participation, interactive questions and practical takeaways. You’ll walk away with a clearer understanding of the new wave of AI technologies and a blueprint for smarter, safer audience activation in an AI‑driven world.
Speakers
Key Takeaways
- Discover what the AI revolution really means for planning, targeting and activation.
- Explore the rise of AI-powered capabilities - from synthetic audiences to semantic matching.
- Understand the new wave of AI technologies and walk away with a blueprint for smarter, safer audience activation in an AI-driven world.
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