We no longer need permission to create. The cost of tools, distribution, and creativity has collapsed and we’re no longer tied to what the big legacy networks say is worthy of attention. Anyone can now create content and cultivate an audience, and creators are leading this new era of attention, creativity, distribution, and trust. The creator ad economy has more than doubled in the last 3 years, reaching $37bn.
We no longer need permission to create. The cost of tools, distribution, and creativity has collapsed and we’re no longer tied to what the big legacy networks say is worthy of attention. Anyone can now create content and cultivate an audience, and creators are leading this new era of attention, creativity, distribution, and trust. The creator ad economy has more than doubled in the last 3 years, reaching $37bn. In this session, Christiana Brenton, CRO and Pollyanna Ward, Brand Strategy Director at FlightStory, break down the decline of legacy media and the rise of the creator age and what it means for brands so that they don’t get left behind.