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The Next Phase of Programmatic: Driving Real Business Outcomes on the Open Web
Programmatic’s next phase is about maximising measurable business impact from media investment. In this interview, we’ll explore how exchange AI and sell-side decisioning are bringing together quality media, immersive high-impact creative formats, and outcomes data to deliver real business value. We’ll also discuss how this shift is reducing complexity, improving performance, and strengthening the open web for advertisers, publishers, and audiences.
Speakers
Key Takeaways
- Status on the integration of quality media, creative tech and outcomes
- How dynamic buy- and sell-side outcome loops maximise business impact
- Improving programmatic performance for the open web ecosystem
Presented by
