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Powering Intelligent, Safe Data Collaboration at Scale in an Agentic Ecosystem
The next revolution in advertising is here. Every company owns pieces of the puzzle — datasets — that are exponentially more valuable connected. But these signals remain trapped in silos.
Between the fragmented consumer journey, surfaces multiplying both in AI and outside of it, and models multiplying and fragmenting into agents, companies must find a way to connect and leverage data.
LiveRamp’s Travis Clinger will unpack how marketers can make sense of the AI and agentic forces reshaping marketing, and why delivering on to
Travis will also outline the secrets to success for marketers as they invest in agentic marketing — as well as the keys for agents to maximize performance and drive the transformative marketing that companies are looking for.
He’ll explain how standards will provide a critical framework that will accelerate the growth and performance of agents, during this inflection point in agentic marketing’s growth
Between the fragmented consumer journey, surfaces multiplying both in AI and outside of it, and models multiplying and fragmenting into agents, companies must find a way to connect and leverage data.
LiveRamp’s Travis Clinger will unpack how marketers can make sense of the AI and agentic forces reshaping marketing, and why delivering on to
Travis will also outline the secrets to success for marketers as they invest in agentic marketing — as well as the keys for agents to maximize performance and drive the transformative marketing that companies are looking for.
He’ll explain how standards will provide a critical framework that will accelerate the growth and performance of agents, during this inflection point in agentic marketing’s growth
Speakers
Key Takeaways
- Understand the modern consumer journey across AI and non-AI destinations, and why marketers must have strategies for increasing fragmentation of touchpoints.
- Identify key ingredients for successful agentic marketing implementations.
- Highlight how standards and governance are must-haves for marketers embarking on this journey.
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