AI is dominating the conversation in marketing, but what does it really mean for marketing leaders and their teams? In this session, Sophie Devonshire, CEO of The Marketing Society, explores how AI is moving from headlines into everyday marketing practice. Leaders will share how it’s shaping the work teams produce, how organisations are adapting and where the real opportunities lie. A chance to cut through the noise, hear practical experiences and reflect on what marketers should focus on to keep learning and growing.
Speakers
Key Takeaways
- How AI is shaping modern marketing – understanding how AI is moving from hype into everyday marketing practice.
- The evolving role of marketing leaders – how leaders are navigating AI and guiding their teams through change.
- How teams and organisations are adapting – the impact AI is having on the way marketing teams work and collaborate.
- Real opportunities for marketers – where AI is genuinely creating value and driving new possibilities.
- Staying relevant in a fast-moving space – what marketers should focus on to keep learning, growing and preparing for the future.
Presented by
