Join us for an inspiring and insightful workshop as part of Advertising Week Europe 2026 where MEFA interviews key winners of the Inclusive Media Strategy category from the 2025 Campaign Media Week Awards. This session brings together industry leaders who have redefined how media strategy can drive equity, representation, and real business impact.
Why attend?
Inclusion isn’t just a nice-to-have - it’s a strategic advantage. From tackling structural inequality to reshaping how audiences are reached, our speakers will share their thinking, challenges, and practical frameworks you can apply right away.
This session is designed for:
• Media planners, strategists and buyers
• Brand marketers and advertising leaders
• DE&I practitioners within marketing
• Creative and content teams
• Agency and brand innovators looking to deepen inclusion in their media work
Why attend?
Inclusion isn’t just a nice-to-have - it’s a strategic advantage. From tackling structural inequality to reshaping how audiences are reached, our speakers will share their thinking, challenges, and practical frameworks you can apply right away.
This session is designed for:
• Media planners, strategists and buyers
• Brand marketers and advertising leaders
• DE&I practitioners within marketing
• Creative and content teams
• Agency and brand innovators looking to deepen inclusion in their media work
Speakers
Key Takeaways
- The art and science of inclusive media strategy
- Scaling inclusion in planning and buying
- Measuring impact, not just reach
- Investing in Cultural relevance to drive performance
Presented by
