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Accessible Advertising – The Underutilised Effectiveness Lever
Since the Ad Accessibility Network reconvened in 2023, the uptake in access features in advertising has grown significantly with positive feedback from the communities that previously felt excluded by advertisers. This session will demonstrate how those brands who have committed to ensuring their advertising is accessible to all have activated and effectiveness and growth driver.
A panel discussion with Diageo, Unilever, P&G and ISBA’s Vanessa Vidad who co leads the Ad Accessibility Network. They will share insights into why they made the decision to implement accessible features, how they did it and how other brands can do the same as well as explain the impact it has had on their advertising’s effectiveness by reaching a previously neglected audience.
A panel discussion with Diageo, Unilever, P&G and ISBA’s Vanessa Vidad who co leads the Ad Accessibility Network. They will share insights into why they made the decision to implement accessible features, how they did it and how other brands can do the same as well as explain the impact it has had on their advertising’s effectiveness by reaching a previously neglected audience.
Speakers
Key Takeaways
- Brand case studies on how to get started with ad accessibility
- What are the access features readily available
- Signposts to key resources to support organisations at any point of their accessibility journey
Presented by
