Whether you’re under pressure to prove ROAS, shaping strategy for clients, or investing in meaningful content, one thing is clear: views alone are no longer enough. Join us to explore how LinkedIn is redefining video impact, moving beyond vanity metrics to sustained attention and measurable business results. Discover how live events, creator partnerships and versatile storytelling drive performance across the full funnel, from reach to revenue.
You’ll hear from top creators and marketers on how video has reshaped engagement on LinkedIn – and how LinkedIn is widening the possibilities for video. From live-streamed video events to innovative creator content, and versatile storytelling across long and short-form, we’ll examine the techniques and creative principles that drive meaningful engagement. We’ll also explore how this attention converts to real influence and business value, and how to combine video’s unique emotional range with powerful networks of influence on LinkedIn.
You’ll hear from top creators and marketers on how video has reshaped engagement on LinkedIn – and how LinkedIn is widening the possibilities for video. From live-streamed video events to innovative creator content, and versatile storytelling across long and short-form, we’ll examine the techniques and creative principles that drive meaningful engagement. We’ll also explore how this attention converts to real influence and business value, and how to combine video’s unique emotional range with powerful networks of influence on LinkedIn.
Speakers
Key Takeaways
- The video formats redefining how brands show up
- How brands and creators are earning attention in a scroll-first world
- What separates video that’s watched from video that drives action
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