Marketing What Matters: Marketing Performance in the Privacy-First Era

In a world where consent shapes the customer journey, demand generation leaders must prove performance with fewer signals and higher accountability. In this session, Chris Elsheikhi, VP of Demand Generation at Usercentrics, shares how modern teams can rebuild marketing measurement for a privacy-first era—shifting from data dependency to data intelligence. Learn how consented and first-party data, smarter metrics, and customer trust can turn privacy into a competitive advantage for sustainable growth.

As privacy regulations, platform changes, and rising consumer expectations continue to reshape marketing, traditional measurement models are breaking down. Attribution is fragmenting, signals are disappearing, and teams are under pressure to justify impact without relying on invasive data practices.

In this on-stage session, Chris Elsheikhi, VP of Demand Generation at Usercentrics, will unpack how high-performing marketing teams are adapting their measurement strategies for this new reality. Using real-world examples from scaling demand in a consent-led environment, Chris will explore practical ways to align measurement with business outcomes, rebuild confidence in performance data, and create clarity across channels.

Attendees will leave with a modern measurement mindset designed for today’s privacy-led ecosystem—one that balances accountability, trust, and sustainable growth without chasing every last data point.