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The Persona Intelligence Advantage: Winning in a Fragmented Media Future
As automation scales and signals decline, outcomes are increasingly shaped by the quality of audience decisions. Join Nicolas Bidon, CEO at Ogury, sharing how brands can navigate fragmentation in an AI-driven execution ecosystem.
Speakers
Key Takeaways
- Persona and audience strategy as a decision framework in media strategies
- AI and Automation in planning and buying
- How to face fragmentation in open web
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