●
Why the Future of Media is Sound-On and What It Means for Brands
The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+ consumers, 100+ advertisers, and 30+ experts on the shift reshaping media: audio as modern life’s connective tissue - earning attention and emotion. With voice-first AI, audio becomes the primary interface, where trust and taste still matter and brands can show up without interrupting. Leave with why audio+ is essential for sustainable brand impact—and how Spotify leads today.
Speakers
Key Takeaways
- Proof of the shift: Fresh research-backed evidence (5,000+ consumers, 100+ advertisers, 30+ experts) showing why audio is moving from background to the connective tissue of modern media.
- What 'audio-first' means now: A clear view of how voice-first AI is accelerating audio as the next primary interface, and what that changes for attention, trust, and taste.
- How to act on it: Practical guidance on building an audio+ strategy that delivers sustainable brand impact, plus where Spotify fits as the platform powering that ecosystem.
Presented by
