The In-House Agency of The Future: Inside the New Creative Machines of The National Lottery (Allwyn) and Gymshark.
Join Helen Weisinger of Creative Engineers (a Production Works company) for a candid conversation with James Chorley, Brand Creative Director at Gymshark and Steve Parkinson, Brand and Marketing Director at The National Lottery (Allwyn UK)
In-house agencies are no longer the scrappy underdogs, they’re becoming some of the most advanced, creatively ambitious engines inside modern brands. But building one that actually works at speed, scale and quality is far from simple.
In this candid conversation, Allwyn and Gymshark lift the lid on how they’re evolving
their creative operations for a world of constant content, AI-accelerated workflows and rising performance demands.
We’ll be discussing what it really takes to design systems, talent models and ways of
working that unlock faster delivery, smarter use of technology and genuinely better
ideas.
Join Helen Weisinger of Creative Engineers (a Production Works company) for a candid conversation with James Chorley, Brand Creative Director at Gymshark and Steve Parkinson, Brand and Marketing Director at The National Lottery (Allwyn UK)
In-house agencies are no longer the scrappy underdogs, they’re becoming some of the most advanced, creatively ambitious engines inside modern brands. But building one that actually works at speed, scale and quality is far from simple.
In this candid conversation, Allwyn and Gymshark lift the lid on how they’re evolving
their creative operations for a world of constant content, AI-accelerated workflows and rising performance demands.
We’ll be discussing what it really takes to design systems, talent models and ways of
working that unlock faster delivery, smarter use of technology and genuinely better
ideas.
Speakers
Key Takeaways
- What ‘good’ looks like now
- How to build AI-powered workflows that still feel human
- Lessons from Allwyn & Gymshark’s evolution
- Designing for scale without sacrificing brand integrity
- The roadmap for future-ready in-house teams
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