Charlotte Mair is the Founder and Managing Director of The Fitting Room, an award-winning culture and communications agency known for delivering some of the UK’s most talked-about campaigns.
She launched the business with just £17.22 in her account, and has grown it into a leading agency
working with some of the world’s most iconic brands, talent, and businesses.
Charlotte has earned her seat in the boardroom by acting as a bridge between shareholders and
customers, cutting through complexity to deliver strategic clarity and cultural connection. Her work
sits at the intersection of pop culture and commercial, helping brands stay relevant in a fast-moving, people-powered world. A regular voice in leading industry titles such as PR Week, Campaign, and Ad Age, Charlotte was named one of Ad Age’s Leading Women in Marketing, Advertising & Media. She’s also a sought-after podcast guest and a respected judge for some of the most prestigious awards including D&AD, as well Cannes Lions speaker.