Niall has held senior marketing positions at Time Warner, P&G and was CMO of Travelocity Europe. He's also been a successful VC-backed Founder / CEO at The Knowledge Engineers (TKE) which he launched and scaled in the UK, USA and Singapore before becoming global President of Avado after it's acquisition of TKE. He was an early AI pioneer as Chief Growth Officer of Black Crow AI, raising a $30m Series A in 2022. He is now a founding partner at Creative Engineers (part of Production Works), the leading AI consultancy for creatively ambitious brands.