Sophie  O'Brien

Sophie O'Brien

Bloom President & COO at Toucan

Bloom UK

she/her
Sophie is the President of Bloom, a professional network for women in the advertising and communications industry, with a mission to drive equality, future-proof women’s careers, and spearhead industry change.

Alongside her presidency at Bloom, Sophie is a senior commercial leader in the ecommerce space. She is currently a Client Services Director at Toucan, a leading Amazon and TikTok agency, where she partners with brands to scale profitably across global marketplaces.

With over a decade of experience across ecommerce, marketing, and leadership, Sophie is known for bridging strategy and execution. She has worked internationally, built and led high-performing teams, and helped brands move beyond surface-level metrics to make commercially sound decisions.

A passionate advocate for modern leadership and resilience, she champions honest conversations around ambition, growth, and what it truly takes to lead well.

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