Kelly Chandaria is Vice President at Bloom, where she champions equity, representation and meaningful inclusion across the advertising and communications industry. In this role, she helps shape programmes and communities that support women and underrepresented talent to grow, lead and influence change.

Alongside her voluntary role at Bloom, Kelly is Strategy Director at TMW, with over 14 years’ experience shaping brand and behaviour-change work that is original, inclusive and impactful. She specialises in insight-led strategy, deep audience understanding and culturally resonant storytelling, helping brands and organisations find clarity and relevance in complex landscapes.

Her passions lie at the intersection of culture, strategy and positive social impact, using marketing as a force for good and growth. She is driven by the belief that who shapes the narrative matters, and that better work is created when more voices are empowered to contribute and lead.