Sarah Fleetwood pairs sharp commercial instinct with creative flair to steward Ribena - one of Britain’s best-loved drinks brand. Over a 20-year career spanning Andrex, Huggies and Sensodyne — with foundations at Kimberly-Clark and GSK — she has built and revitalised brands at the intersection of health and everyday life. Equal parts custodian and challenger, Sarah blends insight-led strategy with imaginative execution, honouring Ribena’s heritage while pressing confidently into a more sustainable future