Rob Scotland is one of the leading voices in the sports brand industry today.

As Head of Brand Communications at Veo Technologies, he is democratising AI pattern recognition technology in team sports and bringing opportunities to players of every level.

Having previously worked with Ferrari F1, Nike, Xbox, McCann, and Leo Burnett, Rob is perfectly placed to supercharge the brand impact of sports-tech.

Most recently, he led the Veo People's Puskas campaign to over 300,000 global votes, winning a Clio Gold and Silver, plus Creative Moment's Sports Campaign of the Year 2025.

Rob was a featured contributor in the IPSOS research documentary "Everyday Elitism" and writes the cultural strategy newsletter No Gatekeeping on Substack.

Beyond work, Rob lectures at Hyper Island and Berghs School of Communication in Stockholm. In 2025, he delivered his second TEDx talk; “The Generation That Redefined Impossible”.