Asad is the Founder and Chief Executive Officer of The Unmistakables, an award-winning, B Corp certified consultancy that helps organisations stay culturally relevant, commercially resilient and trusted in a rapidly shifting world. The organisation partners with leaders to translate inclusion into strategic advantage, moving beyond compliance to build relevance with today’s employees, customers and communities.
He leads a team advising global brands and institutions including Cannes Lions, Greene King, Mother, TikTok, Uber and Unilever. A trusted advisor to senior leaders, Asad works at the intersection of culture, strategy and growth, helping organisations build the confidence and capability to respond to societal change and unlock sustainable growth.
His career spans senior roles across global agency networks and in-house leadership positions, including Omnicom and IPG agencies such as FleishmanHillard and Weber Shandwick, where he led international accounts including Netflix and Mic