A CMO and P&L leader with over 20 years of experience, Ifeoma Jibunoh has a proven
track record of architecting and executing global marketing strategies that drive brand
equity, customer acquisition, and revenue growth across FMCG, payments, and
enterprise technology.

Currently serving as CMO at Cassava Technologies, Ifeoma leads a global marketing
and communications function for a diverse portfolio, including cloud, cyber security, AI,
co-location, and payments. Before joining Cassava, she was the Director of Marketing
and Communications for Sub-Saharan Africa at Mastercard, and before that at Heineken, she held multiple senior leadership roles in Europe and Africa, where her work was recognised with prestigious awards, including a Cannes Lions.

A respected Board Chair of the charity Be United and a Fellow of The Marketing Academy. She holds a Law degree from the University of Bristol and a Master’s degree from King’s College London.