Jim Wolff helps brands grow by decoding what digital consumer behaviour reveals about culture, connection and commerce.

As Global Head of Digital Consumerism at Diageo, he works with consumer planning, brand and media teams to turn digital platform data and emerging technology into richer understanding of how people interact, learn, shop, create and belong.

His career includes co-founding a startup to enable a work-from-home revolution (about a decade too early), Head of Digital at creative agency Leith, and marketing immersive brand experiences designed to move people — and performance.