Jane Stephenson is the Chief Marketing Officer at what3words, an innovative addressing system that provides a global language for precise location. Jane has spent 8 years taking what3words from emerging idea to household name. She leads a diverse in-house team across consumer, b2b, partnerships and PR; working across a range of global markets and use cases, from emergency services to automotive. She is driven by the challenge of navigating the intersection of brand, technology and culture to create real-world behaviour change, and the constant power of creativity to unlock it.