Sophie Wood is the Director of Strategy at Fohr, a leading NY-based influencer marketing agency, where she's developed influencer strategies for leading brands including Sephora, Tory Burch, Aerie, DICK’S Sporting Goods, and adidas. She specializes in translating cultural and consumer insights into impactful creator marketing, helping brands navigate the evolving influencer landscape. Her industry analysis and creator work has been featured in outlets like Digiday, Elle Magazine, New York Magazine's The Strategist, and Fashionista.