Christina Minshull is the CEO of The Brand Audit and a global speaker connecting the invisible threads between attention, behavioural science and the future of social media.
As a former Head of Brand and Social she has spent nearly two decades at global enterprises like EY, LinkedIn, WestJet & the NHL leading marketing teams and shaping how global brands earn trust, relevance, and attention in competitive markets.

Today she advises C-suite executives and companies on building influential brands on social media while building her own audience across LinkedIn, TikTok, and Substack.