TJ Adeshola is an internationally recognized media executive at the intersection of tech, sport, and culture. He currently serves as an Operating Partner at Arctos Partners, a leading sports private investment firm, where he advises global franchises on digital fan engagement, commercialization, and innovation.



Previously, TJ led Twitter’s Global Media Partnerships business, driving strategic initiatives with the world’s most influential media brands across sports, gaming, entertainment, and news.



A trusted voice in the industry, TJ has appeared on Good Morning America, ESPN, CNBC, and more. He’s been honored by the American Advertising Federation’s Hall of Achievement, named to Adweek’s “Young Influentials” list, and recognized by Sports Business Journal, Ad Age, and Black Enterprise 40 Under 40.

Across every role, TJ is deeply committed to amplifying diverse voices and championing representation across the entertainment, music, and sports industries.