Ollie Shayer
Senior Director, Global Strategy & Innovation
SMG
He/Him
Ollie works at the intersection of media, technology and commerce, helping brands and retailers navigate change and unlock sustainable growth.
With more than 20 years’ experience across FMCG, retail and e-commerce, he has led global teams and delivered growth in complex, fast-moving organisations. He is currently Senior Director of Global Strategy and Innovation, building future-facing capabilities across retail media, AI in marketing, AdTech, omnichannel measurement and global media strategy.
Previously, as Omni Media Director at Boots UK, he built Boots Media Group into one of the UK’s leading retail media networks. He believes innovation only matters when it delivers real impact at scale.
Ollie is passionate about developing people, building trusted partnerships and turning bold ideas into practical results.